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Fast Proof Press. The Brand

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- Monday, May 27, 2013

Fast proof press
Progressive print

At the end of 2012 our Directors decided that it was time to re think the Fast Proof Press brand. "We needed a brand that reflected our ability to provide clients with the latest technological advances, combined with our knowledge and experience, to deliver powerful print materials in a digital era" 

With more than 30 years experience Fast Proof Press is a leader in innovation in the printing industry. Local Gold Coast brand specialists Pluvo were approached to create a new brand identity that would reflect this.

“We wanted to make an impression - literally!" said Pluvo Director Mark Goudie. "Based on this idea, we explored options for a logo icon which resembled printing in its a basic form. Using solid shapes and line work, we fused the letters F and P to create a solid icon. In order to get a little more in touch with possible outcomes for the Fast Proof Press identity, we hand crafted a 3 dimensional logo out of wood.
This process of creating the logo block from something tangible, using manual skills gave us an opportunity to step outside the box and have some fun with this brand. We see print as something very exiting; a method of communication that is hardly ever the same, is constantly progressing and changing. The print process gives the artist the freedom to communicate in ways that are completely unique to each individual.”

Here is the new brand created for Fast Proof Press, an iconic Queensland printer.